Fabrice Cambolive, CEO Renault brand"Renault 5 E-Tech electric is a cult icon redesigned for the modern age.
We pulled out all the stops for this engaging car, designed and built in France. With its cheerful design and new-generation technologies, it’s out to make electric vehicles more affordable in Europe."
The headlights of R5 are a key design feature, making the front end instantly recognisable. It is not only their shape that sets them apart, but also the mark in the centre of the lens, resembling the pupil of the human eye. This nod to the 1972 advert featuring "The Adventures of Supercar" gives the modern-day R5 a human-like expression.
A charge indicator light on the bonnet
At the front end, the air intake present on the bonnet of the historic model has disappeared. Clearly showing that Renault 5 E-Tech electric belongs to the world of electric vehicles, it has been replaced by a charge indicator light forming the iconic number "5" when the vehicle is fully charged. A high-tech feature that is also functional and fun, this indicator is a great example of an accessible interface with a human touch, showing the battery charge at a glance.
The wheel arches create a broader stance, giving R5 the look of a compact car with real on-road presence. Their graphic design underlines a unique and instantly recognisable personality, reminiscent of R5 Turbo.
The vertical rear lights include a function extending the side panel. This feature contributes to the aerodynamic performance of R5 by preventing air turbulence.
Renault are kicking off a major campaign starting in December. The theme is R5VOLUTION IS BACK.