Alpine will begin its reinvention as an all-electric performance brand with the new A290_β concept, which the firm’s boss claiming that it “rewrites the playbook for electric hot hatches”.
Previewing a production car due to arrive in 2024, the new machine is an extensively reworked version of the forthcoming Renault 5 EV being developed by Alpine’s parent firm. It is the first in a three-car ‘dream garage’ EV line-up that Alpine will launch in the coming years, and will be followed by the GT X-Over crossover and a successor to the current A110 sports car. The A290_β, in other words, is opening a new chapter in Alpine’s enthralling history. The brand is tapping into its motor-sports heritage and essence, and venturing into new segments starting with an urban sports car.
The decision to call the car A290_β is based on the Alpine brand’s global naming strategy. The names start with the letter A, followed by three numbers. The number 2 stands for the B-segment and the 90 stands for the brand’s future Lifestyle range. The Greek letter beta indicates an intermediate phase working up to the production vehicle’s official launch in 2024.
The A290_β is the first stage in Alpine’s new era, the first step towards the all-electric Dream Garage in 2024. This urban show car has rewritten the playbook for electric hot hatches. The A290_β is tapping into its rich legacy and ushering Alpine into the future, with an everyday experience of the motor sports spirit that has inspired the brand since its inception.
Laurent Rossi, CEO, Alpine
